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Investment board to deploy five trade attachés


THE state will deploy trade attachés to Pretoria, Cairo, London, Beijing and New York to act as national marketing officers and attract investment to the country.

This was announced by the Namibia Investment Promotion and Development Board (NIPDB) this week, which said the five attachés, who were employed by the Namibia Investment Centre (NIC) before joining the board, will resume office beginning September.

The all-female team includes Theresa Sipiho for sub-Saharan Africa (Pretoria), Tunga Mboti for the Middle East and North Africa (Cairo), Tina Andima for Europe (London), Tokkie Nchindo for Asia Pacific (Beijing), and Lwaba Jario for the Americas (New York).

Catherine Shipushu from the NIPDB said the five attachés will assume a regional market representation responsibility and play an oversight role for locally recruited staff and other stakeholders in other countries in their regions to maximise the utilisation of limited resources.

Shipushu said the attaché postings are aligned with the general provisions of the Foreign Service Rules administered by the Ministry of International Relations and Cooperation, and were developed in consultation with the Ministry of Industrialisation and Trade.

NIPDB chief executive officer Nangula Uaandja said to effectively execute its mandate of attracting foreign direct investment, the board has been developing investor-focused marketing tools that will ensure consistency and performance.

“The NIPDB intends to take a more direct and targeted approach to investment attraction. The attachés will be supported by a technical team who will provide market intelligence that will allow them to target investors in key sectors.

“This will enable us to target the type of investor we want to attract to Namibia,” Uaandja said.





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